Long Way Up

Copy & Art

Rosewood Creative

2 films, 2 posts, 12 slides

Long Way Up, a frame from Official Trailer

the brief

Apple had a new streaming service and a motorcycle show whose fans had followed Ewan McGregor and Charley Boorman for sixteen years. Those fans didn’t want a sizzle reel; they wanted the ride. So the trailer is the ride: 83 minutes of POV, the longest trailer ever made. It made headlines.

films (2)

Long Way Up, a frame from The 83-Minute Trailer — long_way_up_the_83_minute_trailer

client

Apple Originals

agency

Rosewood Creative

role

Copy & Art, eric stevens

Creative Director

Charlie Gschwend

medium

Video, Social

recognition

PrimeTimer

~/work/netflix

08 / 17

Eric Stevens

client	you	title	“résumé”
agency	Eric Stevens, freelance	length	:20 years
contact	ericstevens7@gmail.com	draft	2026, final final v3

video	audio
open on eric stevens, creative director, copywriter and art director. los angeles.	vo: twenty years of funny films for indeed, apple, netflix, espn, google and amazon. from inside wieden+kennedy, tbwa\chiat\day, 72andsunny and caa. now freelance, with agencies and directly with brands.
super: 2013–Now Freelance, Creative Director, Copywriter, Art Director 2011–2013 Creative Artists Agency, Creative Executive 2009–2011 TBWA\Chiat\Day, Associate Creative Director 2005–2009 Wieden+Kennedy, Art Director	vo: the career, most recent first.
montage: selected work. Indeed, Copywriting, 72 & Sunny, 2025 (AdAge Editor's Pick, Muse by Clio Editor's Pick) Terminix, Art Direction, Martin Agency, 2022 (AdAge Editor's Pick, The One Show) Aflac, Copywriting, art direction, DDB, 2022 (AdAge Editor's Pick, Muse by Clio Editor's Pick) Amazon, NFL on Amazon, Copywriting, Crispin Porter & Bogusky, 2017 Apple, Apple TV, Copywriting, art direction, Media Arts Lab, 2016 (The One Show) Microsoft, Microsoft Azure, Copywriting, Hecho Studios, 2026 Apple Originals, Long Way Up, Copywriting, art direction, Rosewood Creative Netflix, Creative Direction, Direct to client (Creativity Pick of the Day) Google, Google Assistant, Copywriting, Arts & Letters ESPN, NBA on ESPN, Copywriting, art direction, W+K (The One Show) Keep a Child Alive, Art Direction, Chiat Day (The One Show, Cannes Lions) Planters, Art Direction, Chiat Day Pernod Ricard, Kahlua, Art Direction, Chiat Day Toyota, Copywriting, Saatchi & Saatchi ESPN, SportsCenter, Copywriting, art direction, W+K ESPN + FIFA, FIFA World Cup, Art Direction, W+K Short films, Copywriting, art direction	sfx: a duck. a horse. shaq. vo: 17 projects, 11 agencies, and direct to client.
super: recognized by Cannes Lions, 3 Gold, 2 Bronze The One Show Ad Age Editor’s Pick Muse by Clio Editor’s Pick Creativity Pick of the Day Billboard, Ten Best Moments of the 2018 Oscars	vo: some people liked it.
super: directed by Scottie Cameron, Dave Myers, Jeff Low, Adam & Dave, Andreas Nilsson, Patrick Clair, The Perlorian Brothers, Mike Warzin, David Shane, Ringan Ledwidge, Frederik Bond, Lance Acord. super: starring Robert Downey Jr., Wanda Sykes, Lil Rel Howery, Rhys Darby, John Legend, Chrissy Teigen.	vo: and made with some very good people.
end card: ericstevens.co · ericstevens7@gmail.com · linkedin.com/in/eric-stevens-creative	vo: available for freelance. let’s make the next one.

references on request. dramatization. results may vary. not available in all states.

films (2)

posts (2), 12 slides