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Keep a Child Alive

Art Direction

Chiat Day

1 film, 3 print

the brief

People scroll past AIDS appeals, but they don’t scroll past celebrities. So on World AIDS Day, Alicia Keys, Lady Gaga, Justin Timberlake and more killed off their Twitter and Facebook accounts, and they’d stay dead until fans bought them back with $1 million for Keep a Child Alive. Five Cannes Lions: three gold, two bronze.

films (1)

keep_a_child_alive_print_01
keep_a_child_alive_print_02
keep_a_child_alive_site

client

Keep a Child Alive

agency

Chiat Day

role

Art Direction, eric stevens

Creative Director

Lisa Topol

Copywriters

Jon Marshall, Josh Dimarcantonio

medium

Video, Social, OOH

recognition

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