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Kahlua

Art Direction

Chiat Day

3 films, 2 print

the brief

Kahlúa had slipped into the back of the cabinet as a sweet mixer. We took it back to where it comes from and relaunched it as a premium coffee liqueur for people who care about their cocktails: Unexpectedly Delicioso, Spanish Intrigue, Ingredients. Sales rose 12% the next year.

films (3)

kahlua_unexpectedly_delicioso
kahlua_spanish_intrigue
kahlua_ingredients
kahlua_print_01
kahlua_print_02

client

Pernod Ricard

agency

Chiat Day

role

Art Direction, eric stevens

Director

Frederik Bond

Copywriter

Josh Dimarcantonio

medium

Video, Print

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