Apple TV

Copy & Art

Media Arts Lab

2016

2 films, 11 print

Apple TV, a frame from The Future of Television

the brief

Apple was launching a box and calling it the future of television. So we took the oldest thing on television, the colour-bar test pattern, and repainted it in the six colours of the old Apple logo. The past of TV became the face of its future, on screen and outdoors. The One Show.

films (2)

Apple TV, a frame from The Future of TV Is Apps — apple_tv_the_future_of_tv_is_apps

print (11)

client

Apple

agency

Media Arts Lab

role

Copy & Art, eric stevens

Director

Patrick Clair

Copywriter

Anders Gustafsson

medium

Video, OOH

year

2016

recognition

The One Show -> (opens in a new tab)

~/work/azure

06 / 17

Eric Stevens

client	you	title	“résumé”
agency	Eric Stevens, freelance	length	:20 years
contact	ericstevens7@gmail.com	draft	2026, final final v3

video	audio
open on eric stevens, creative director, copywriter and art director. los angeles.	vo: twenty years of funny films for indeed, apple, netflix, espn, google and amazon. from inside wieden+kennedy, tbwa\chiat\day, 72andsunny and caa. now freelance, with agencies and directly with brands.
super: 2013–Now Freelance, Creative Director, Copywriter, Art Director 2011–2013 Creative Artists Agency, Creative Executive 2009–2011 TBWA\Chiat\Day, Associate Creative Director 2005–2009 Wieden+Kennedy, Art Director	vo: the career, most recent first.
montage: selected work. Indeed, Copywriting, 72 & Sunny, 2025 (AdAge Editor's Pick, Muse by Clio Editor's Pick) Terminix, Art Direction, Martin Agency, 2022 (AdAge Editor's Pick, The One Show) Aflac, Copywriting, art direction, DDB, 2022 (AdAge Editor's Pick, Muse by Clio Editor's Pick) Amazon, NFL on Amazon, Copywriting, Crispin Porter & Bogusky, 2017 Apple, Apple TV, Copywriting, art direction, Media Arts Lab, 2016 (The One Show) Microsoft, Microsoft Azure, Copywriting, Hecho Studios, 2026 Apple Originals, Long Way Up, Copywriting, art direction, Rosewood Creative Netflix, Creative Direction, Direct to client (Creativity Pick of the Day) Google, Google Assistant, Copywriting, Arts & Letters ESPN, NBA on ESPN, Copywriting, art direction, W+K (The One Show) Keep a Child Alive, Art Direction, Chiat Day (The One Show, Cannes Lions) Planters, Art Direction, Chiat Day Pernod Ricard, Kahlua, Art Direction, Chiat Day Toyota, Copywriting, Saatchi & Saatchi ESPN, SportsCenter, Copywriting, art direction, W+K ESPN + FIFA, FIFA World Cup, Art Direction, W+K Short films, Copywriting, art direction	sfx: a duck. a horse. shaq. vo: 17 projects, 11 agencies, and direct to client.
super: recognized by Cannes Lions, 3 Gold, 2 Bronze The One Show Ad Age Editor’s Pick Muse by Clio Editor’s Pick Creativity Pick of the Day Billboard, Ten Best Moments of the 2018 Oscars	vo: some people liked it.
super: directed by Scottie Cameron, Dave Myers, Jeff Low, Adam & Dave, Andreas Nilsson, Patrick Clair, The Perlorian Brothers, Mike Warzin, David Shane, Ringan Ledwidge, Frederik Bond, Lance Acord. super: starring Robert Downey Jr., Wanda Sykes, Lil Rel Howery, Rhys Darby, John Legend, Chrissy Teigen.	vo: and made with some very good people.
end card: ericstevens.co · ericstevens7@gmail.com · linkedin.com/in/eric-stevens-creative	vo: available for freelance. let’s make the next one.

references on request. dramatization. results may vary. not available in all states.